Now with internet and social media, reputation matters more than ever.

Your business reputation is important because it is impacted by everything you do. Every decision you make throughout the day, every action you take, interaction you have, every last detail, right down to your body language, is a factor that affects your reputation .

Your reputation sells. People will likely look at online reputation before making purchasing decisions for a vast array of goods and services. Whether using a search engine to find 'reviews on x', or locating the social media accounts belonging to a business, prior research is strikingly common

The truth is the Internet is an excellent tool when it comes to promoting positivity and building a good digital reputation . ... Be sure to emphasize the importance of posting positive material and avoiding any content that may damage their reputation .

If you are considered trustworthy and kind, you have a good reputation . reputation comes from the Latin word reputationem, which means "consideration." It’s how people consider, or label, you — good or bad. The noun reputation can also mean "being known for having a specific skill or characteristic."